HoyVerse has unveiled its latest collaboration with Lawson convenience stores in Japan, potentially yielding a wealth of new merchandise for fans to collect. More details are expected to become available in late March 2025.
The upcoming collaboration between Astral Categorical and Trailblazers is centered around Amphoreus, a novel virtual world that will be accessible when Model 3.0 goes live on January 15, 2025. As the collaborative effort takes shape, a range of merchandise featuring the Amphoreus characters will become available at participating Lawson locations. Will shopping for these rare products provide you with the opportunity to win exclusive and limited edition items? Some participating stores might display announcements and festive ornaments.
The last occasion when HoYoVerse and Lawson collaborated occurred in April 2024 once more. The marketing campaign spotlighted a trio of key newcomers: Acheron, Aventurine, and Sparkle – familiar faces since their introduction in model 2.0’s Penacony setting? The Lawson collaboration with Lawson included exclusive merchandise such as acrylic keychains, foldable tables, and a selection of popular Meiji snacks. The shop provided prizes such as clear product information and magnetic shopping lists mainly in accordance with the items purchased.
While it’s unclear what the release sequence of Amphoreus characters will be, we can speculate that characters previously teased by HoYoVerse through their drip marketing campaign will likely feature in this collaboration. What features are showcased by Aglaea, Tribbie, and Mydei? Diverse primary characters such as Phaethon may appear on certain products.
Is available to play on PlayStation 5, Windows PCs, and mobile devices.
