Picture courtesy of Sanrio
Sanrio has formally opened the fortieth Sanrio Character Rating ballot in 2025. Individuals worldwide can vote for his or her favourite mascots, equivalent to Whats up Kitty and Cinnamoroll, as soon as per day till Could 25, 2025. This 12 months there can even be minigames and extra actions out there to of us in Japan.
As a result of sheer reputation of the mascots, Sanrio works with Cloudflare to arrange a ready room to regulate the location’s entry site visitors. As soon as individuals have entered the location, they will click on the “Voting began” button to seek out the character record. They will then vote for as many characters as they like out of the 90 out there decisions, however the web site will solely permit them to vote for every mascot as soon as per day.
Sanrio can be planning to publish interim outcomes twice earlier than the ballot ends on Could 25, 2025. The corporate will publish the first-day outcomes on April 15, 2025, adopted by the interim outcomes on Could 13, 2025. As a refresher for the 2024 version, Pochacco briefly led the preliminary outcomes earlier than Cinnamoroll overtook him within the interim outcomes. The latter ended up profitable the entire ballot, which additionally prolonged his profitable streak to 5 since 2020.
As a facet observe, Sanrio’s Japanese press launch mentions further campaigns, equivalent to silhouette-guessing and leaping minigames, in addition to a Associate Award ballot that options pairs of Sanrio characters with different mascots, equivalent to Expo 2025’s Myaku-Myaku and Sega’s Sonic the Hedgehog. Nevertheless, these campaigns seem like unique to Japan. Makes an attempt to entry the extra hyperlinks from exterior the nation will likely be redirected to the first English web site, which solely options the unique ballot.
The fortieth Sanrio Character Rating ballot is accessible worldwide on PC and smartphones till Sunday, Could 25, 2025. Sanrio will announce the ultimate outcomes at 2am JST on June 29, 2025 (1pm ET on June 28, 2025).
Printed: Apr 10, 2025 11:30 am