Roblox is incentivizing customers to purchase its virtual currency, Robux, outside of traditional gaming platforms such as iOS, Android, and console environments. Purchasers of Robux using reward cards, computers, or online channels can earn up to 25% more Robux compared to those who acquire it through alternative methods. As online praise from Roblox builders mounted, the shift marked a subtle blow to platforms like the Apple App Store, which now face reduced incentives for facilitating transactions through their stores.
Adjustments were implemented following input from a Roblox employee who contributed to the platform’s developer discussion forum. Prior to the adjustment, individuals who purchased a $9.99 value of foreign currency were entitled to receive 800 Robux redeemable on the platform. Customers who place an identical purchase using a computer’s internet connection and a rewards card will receive 1000 Robux. When using the Roblox app on an iPhone or iPad to make a purchase, you’ll still receive a fixed 800 Robux.
The worth adjustments will take effect globally for all Roblox users on November 1st. 26. According to the FAQs, participants who redeem rewards from their loyalty cards, including previously purchased ones, online or via computer, are eligible for an additional 25% bonus Robux to use.
According to the developer’s statement, the corporate changed the policy as a result of the Roblox group continually seeks innovative ways to share content across all platforms; however, it is plausible that this modification may have been implemented to enable Roblox to avoid app store fees. Does the Apple App Store charge commissions and fees when apps include in-app purchases? According to a 2023 report that drew on data from Roblox, Statista, and Finbold, app store fees account for approximately 23.3 percent of every dollar spent within the popular gaming platform. Given the sheer scale of this platform’s user base, these prices can quickly accumulate as you explore multiple platforms.
Irrespective of how this may benefit Roblox as a whole, the outcome is clear: purchasing Robux outside the mobile and console apps has become more cost-effective. When considering purchasing Robux as a parent ahead of the holiday season, make a deliberate decision to pick up a few gift cards at Target or opt for a digital purchase using your computer.
