Ray-Ban Meta glasses have bought 2 million items to date, and the annual manufacturing capability is being elevated to 10 million by the top of 2026.
These bulletins come from EssilorLuxottica’s CEO Francesco Milleri through the firm’s This autumn 2024 earnings name this week. EssilorLuxottica owns the Ray-Ban model.
The Ray-Ban Meta glasses launched in October 2023, and some weeks in the past Mark Zuckerberg instructed workers that 1 million had been bought in 2024. This implies the launch quarter, This autumn 2023, noticed 1 million items bought out of the gate.
Milleri described the good glasses as “an excellent success”, and instructed traders that their retention has been rising over time too. He additional advised that the multi-modal visible AI characteristic, at present restricted to the US, Canada, and Australia, will “quickly” broaden to different nations worldwide.
Given the success of the product, he says, EssilorLuxottica plans to vastly broaden its manufacturing capability to greater than 10 million annual items by the top of 2026.
Important Quantity, However Who Will get The Income?
For comparability, the earlier technology, known as Ray-Ban Tales, bought lower than 300,000 items in the identical time interval, a memo leaked to The Wall Avenue Journal revealed. As one other level of comparability, the achievement unlocked when finishing the blended actuality demo expertise First Encounters means that Meta has bought at minimal 2 million Quest 3 and Quest 3S headsets. Notice that enjoying the demo requires allowing the headset to 3D scan your room.
The Ray-Ban Meta glasses begin at $300, with polarized fashions supplied for $330 and transition lens fashions for $380. Prescription lenses may be added for a further price. Meaning 2 million items represents over $600 million in income. However what’s nonetheless not publicly identified is how a lot of this goes to Meta versus how a lot goes to EssilorLuxottica.
Extra Manufacturers To Come – And Competitors
In line with Bloomberg’s Mark Gurman, who has a powerful observe document of reporting on Meta’s {hardware} strikes prematurely, Meta and EssilorLuxottica plan to introduce Oakley Meta glasses too later this 12 months.
Whereas the Ray-Ban glasses have a digicam on one aspect and are aimed in direction of all shoppers, the Oakley glasses would have the digicam within the heart and be meant for “cyclists and different athletes”.
Oakley Meta Glasses Are Reportedly Coming This Yr Too
Oakley Meta glasses are coming later this 12 months, Bloomberg’s Mark Gurman reviews.
However Meta and EssilorLuxottica will not be alone available in the market.
In an all-hands assembly leaked to The Verge a couple of weeks in the past, Mark Zuckerberg identified that different tech giants will launch opponents, telling workers that till then Meta ought to take the chance to develop its good glasses enterprise as quick as attainable.
“We principally invented the class and our opponents haven’t actually proven up but and they’re going to”
“I believe we’ll most likely begin seeing a few of that possibly just a little later this 12 months, possibly subsequent 12 months. However we simply have this vast open discipline proper now to run and principally introduce as many individuals as attainable to Meta AI glasses and we should always take that chance.”
Samsung reportedly plans to launch a competitor with Google’s Gemini AI, later this 12 months or early subsequent 12 months, whereas Apple is reportedly exploring releasing its personal in 2027. In the meantime, round a dozen startups and smaller corporations confirmed off comparable good glasses at CES 2025.
Samsung Reportedly Plans Ray-Ban Meta Competitor With Google AI
Samsung is reportedly engaged on a Ray-Ban Meta glasses competitor with Google Gemini AI.
Already, Meta is aggressively advertising and marketing the Ray-Ban Meta glasses, and enlisted A-list celebrities for 2 Tremendous Bowl adverts selling the product, hoping to see its gross sales momentum proceed via the remainder of the 12 months.
