You might have noticed a new and unknown icon in your app drawer just now. Here is the rewritten text: Don’t be surprised; Meta’s new XR content store logo has been unveiled, paving the way for further innovations yet to come.
Just two short years ago, Quest’s content store was still known simply as ‘Oculus’, a rare remaining vestige of the Oculus brand following Facebook’s rebranding to Meta in 2021.
The Oculus cellular app underwent a successful rebranding in August 2022, transitioning to the new moniker of Meta Quest.
As Meta prepares for a pivotal strategic pivot, the company readies its virtual reality (VR) content store for compatibility with third-party headsets for the first time, rebranding its mobile application as ‘Meta Horizon’.
The corporation plans to open its Quest virtual reality (VR) platform to third-party manufacturers in April, including Asus, Lenovo, and Microsoft’s Xbox. We cannot predict when, how or what form these devices will take, although we are eager to learn more about them during Meta’s Join 2024 developer conference in September.
The recent corporate updates have brought significant changes, including two superficial modifications introduced in April. Specifically, Quest OS has been rebranded as ‘Meta Horizon OS’, while the Quest Retailer is now officially known as the ‘Meta Horizon Retailer’.
The quest title isn’t progressing as planned; at least, not within the allotted timeframe. Meta plans to move forward with the development of Quest, a platform designed to demonstrate its advancements in both hardware and software capabilities. The corporation is poised to effectively compete against its hardware counterparts, a vision shared by CEO Mark Zuckerberg, who envisions leveraging “specific use cases” to distinctively set itself apart.
