Meta is enlisting A-list celebrities, Chris Pratt and Chris Hemsworth, to promote the Ray-Ban good glasses on the Tremendous Bowl.
The corporate says the 2 advert spots, one for every of the actors, have been directed by Matthew Vaughn, the director of the Kingsman franchise.
Quick teasers of the 2 Tremendous Bowl advertisements.
The final time Meta (then Fb) used A-list celeb promoting for a headset or glasses was for Oculus Return in 2018. Again then, it used Wiz Khalifa to point out streaming live shows in 360° video, Jonah Hill & Adam Levine to point out cowatching an NBA sport in 180° video, and Leslie Jones & Awkwafina to point out watching motion pictures on a large display.
Wiz Khalifa, Jonah Hill, Adam Levine And Leslie Jones Seem In Oculus Go Advertising and marketing
Fb has enlisted 5 prime celebrities to function in new video adverts to advertise the Oculus Go standalone headset, which begins at $199 and doesn’t require a PC. The theme of the marketing campaign is ‘See It In VR’, and represents Fb’s first main conventional promoting marketing campaign for VR.
The Ray-Ban Meta glasses have been a breakout success, with gross sales reportedly enormously exceeding Meta’s unique expectations.
Ray-Ban Meta Glasses Get Visible AI, Video Calling, New Model
Ray-Ban Meta Glasses now have a 3rd model possibility, first-person view sharing in WhatsApp & Messenger calls, and look-and-ask visible AI within the US & Canada.
Since launch, Meta has considerably expanded the aptitude of the gadget, including visible AI queries, net search, video calling, QR code and textual content scanning, timers, reminders, dwell translation, Spotify management, and extra. EssilorLuxottica has additionally steadily launched a brand new ‘Skyler’ model in addition to dozens of latest model variants. With all these enhancements, Meta might really feel that now could be the time to closely market the product to a wider viewers, past know-how fans, and enlisting A-list celebrities for the Tremendous Bowl looks like a protected guess to take action.
Oakley Meta Glasses Are Reportedly Coming This 12 months Too
Oakley Meta glasses are coming later this 12 months, Bloomberg’s Mark Gurman studies.
Later this 12 months, Meta and EssilorLuxottica reportedly plan to launch Oakley Meta glasses too, and Meta reportedly plans to introduce higher-end good glasses with a HUD too, although it is nonetheless unclear whether or not these will carry an EssilorLuxottica model like Ray-Ban.
