McDonald’s Japan launched its first official VRChat world to commemorate a brand new promotional marketing campaign starring the largest real-life and digital artists within the nation.
In 2023, McDonald’s Japan launched the Tiro Remix challenge, a particular nationwide promotional marketing campaign that remixed two of the largest songs of that yr, Ado’s Present and Asmi’s Paku. This created a brand new tune that makes use of the enduring sound of McDonald’s fries being ready because the tune’s beat.
The challenge’s success noticed them repeat the challenge the next yr with a brand new slate of artists. Now in its third yr, the corporate has introduced three of the largest artists in Japan right this moment in Ado, YOASOBI and Hololive VTuber Hoshimachi Suisei, for an all-new tune and promotional marketing campaign.
To broaden the marketing campaign’s newest iteration, alongside promoting a particular t-shirt and adorning their central Shibuya retailer based mostly on characters within the new music video, the corporate collaborated with Suisei for a particular YouTube livestream. This came about in a limited-time McDonald’s fries-themed world inside VRChat, which allowed guests to take pleasure in their first ever ‘digital McDonald’s fries’.
This distinctive world is the first-ever official VRChat world developed by McDonald’s, and it is themed across the expertise of visiting their Japanese shops. Selecting up packets of fries from the meals desk will set off a ‘tirori’ sound typically heard in Japanese shops because the fries are being ready, whereas it’s additionally doable to pick and eat particular person fries from the packets.
With a number of packets sitting tantalizingly on the desk for guests to eat, those that go to the world as a bunch can share the expertise with mates, identical to in an actual McDonald’s. It’s additionally doable to pose with digital standees based mostly on the fries mascot and characters from the music video.
Though the music video produced for the Tiro Remix marketing campaign is proscribed to audiences in Japan, you may go to the McDonald’s Digital Tirori World without cost in VRChat from any nation for a restricted time till June seventeenth.
