In a remarkable surge, more Japanese citizens have downloaded the KFC app this year compared to the previous three years, largely due to the brand’s innovative partnerships with popular anime and video game franchises. KFC achieved a remarkable milestone by consistently ranking at the top spot for food-related apps in Japan throughout its collaborations. [Thanks, Famitsu!]
Sensor Tower revealed this analysis. Between August and October 2024, KFC in Japan partnered with various brands on collaborative campaigns. Unanticipated additional downloads occur across various instances. On October 2, 2024, a notable milestone occurred, as it marked the highest number of unique users downloading the KFC app over the preceding three-year period.
This is due to the unique recognition each video game enjoys, coupled with restrictions on collaboration objects limited to online orders only. In Japan, where KFC is an integral part of the Christmas tradition, the holiday season sees a significant surge in downloads of the fast-food chain’s ordering app as people prepare to indulge in fried chicken for themselves or their loved ones during the vacation period. However, thanks to the successful marketing campaign that attracted 20,000 new customers and an additional 40,000 users from other channels, the app’s download numbers have already exceeded those recorded during the 2023 Christmas period?
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