While predicting sports’ future popularity is inherently uncertain, it’s pointless to beat yourself up over an incorrect assessment. Xbox chief Phil Spencer’s apparent philosophy seems to be that he harbors no regrets over not securing exclusive deals for former franchises like Guitar Hero and Future, despite some of those decisions appearing questionable with the benefit of hindsight.
During the Story Time with Phil Spencer segment at PAX West, the executive reflected on the games that slipped through his fingers, noting that several nearly got away because they didn’t quite fit together immediately.
“Discussing his experiences with Future, Spencer expressed a mix of emotions and stories, recalling interactions with the studio’s team during its time under Microsoft before diving into the pitch for the original game, likely stemming from their continued relationship following Bungie’s independence.” “Did we really need to consider signaling our intent on Future? It turned out we didn’t sign the contract after all.” When it became clear that Activision was on board, I couldn’t help but reflect on the incredible transformation that had taken place, from humble beginnings as an Xbox enterprise to its current form.
Spencer acknowledged he didn’t instantly connect with the core Future when it launched, citing: “As an individual who isn’t deeply invested in PvP gameplay, my player history would suggest otherwise – and I was apprehensive about being thrust into a competitive environment.” He conceded that the outcome didn’t align with his expectations in any way, “and when the House of Wolves expansion arrived, it effectively left me reeling.”
The list of video games that Spencer and Xbox did not acquire includes the innovative Guitar Hero series. “As Alex Rigopulos pitched his innovative concept for a game where players would use real plastic guitars connected to consoles to play tracks featuring their own likenesses – including a version of ‘Simon’ – an executive remembered being skeptical: “I’m like, ‘Seriously?” Will this approach really achieve our desired outcome?
Despite varying levels of success among his collections, Spencer remains unapologetic about the decisions he made, refusing to second-guess himself even in the face of hindsight’s clarifying light. “I’ve accumulated an impressive collection, having made some unwise sports team choices,” he acknowledged, yet emphasized, “I’m not one to dwell on regrets.” It’s possible that this is a flaw on my part. As a seasoned gamer, I’ve had my fair share of disappointments, but I try to focus on the positives and stay excited about the projects we’re working on.
It’s impossible for any of us to possess a crystal ball, including Phil, despite the occasional desire to foresee outcomes when high-stakes decisions are at play as part of our daily responsibilities.
