Whereas writer Take-Two Interactive and developer Rockstar are gearing up for the Fall 2025 launch of Grand Theft Auto 6, it has been no secret that it’ll be one of many largest launches in gaming. Head of PlayStation Creators at Sony, Greg Rice, has spoken about how GTA 6‘s launch will usher in an financial increase to the business.
Chatting with GamesRadar throughout Sport Developer’s Convention 2025, Rice spoke about how GTA 6 may even find yourself bringing in a brand new viewers to gaming. Whereas Rice admits that there is perhaps some gamers that solely play GTA 6, he additionally believes that others may uncover different video games within the medium, and in flip, assist develop the business.
“[GTA 6 is] going to be the perfect, superior, big recreation for the yr, for positive,” stated Rice. “I hear a whole lot of the other of devs, frightened about it sucking all of the area out. ‘I don’t wish to launch throughout GTA week and even month, as a result of that’s all anybody’s gonna be enjoying.’”
“However I feel the business is matured sufficient that there’s area for that and for different issues as nicely. It’s gonna be a mix of ‘there will likely be video games that will likely be profitable round GTA time as a result of they’re completely completely different,’ nevertheless it’ll additionally carry much more folks again into the ecosystem.”
Rice additionally talks about how the discharge of GTA 6 will likely be useful for smaller video games as nicely. Whereas these smaller titles might not have the ability to immediately compete with GTA 6 in relation to gross sales, they’ll profit from a brand new viewers that has purchased a console for the primary time that is perhaps on the lookout for different video games to play alongside GTA 6.
“I’m positive there’s a lot of avid gamers that [GTA 6 will be] the one factor they play,” Rice continued, saying that “it’ll be the chance to get in on the brand new console technology and see what else is on the market. So it’s positively gonna be an enormous financial increase for the video games business, and will likely be a a number of billion greenback title, however I don’t assume that it’s at competitors with [indie games].”
In terms of bringing in a brand new viewers, Take-Two boss Strauss Zelnick has beforehand spoken about how he believes that console {hardware} gross sales will see a “significant uptick” due to the discharge of GTA 6.
“When you may have an enormous title available in the market and now we have a lot of them coming, traditionally that has offered consoles,” Zelnick stated.
“And I feel that can occur this yr. I don’t assume tariffs are going to be our buddy, however I feel there will likely be a significant uptick in console gross sales in calendar 25 due to the discharge schedule, not simply coming from us, however coming from others. So I’m not involved about that [console sales falling]. I feel the pattern that you just’d wish to concentrate on is that this growing share of the market that’s mirrored in PC.”
Grand Theft Auto 6 is presently in improvement for PS5 and Xbox Sequence X/S. There may be presently no official phrase on a PC launch. Some analysts additionally consider that the sport is perhaps priced at $100, both by itself or by bundling with GTA On-line-related content material. Others, however, consider that it would do Rockstar and Take-Two extra hurt than good to cost the sport that top.
