Hoyoverse, the developer of Genshin Impact, has partnered with McDonald’s to launch an exclusive crossover event, which will offer players a range of unique in-game rewards. The collaboration is set to unlock codes for a Wind Glider skin, a Namecard background, a Golden Apple Pastry recipe, and other exclusive items. The highly anticipated event will unfold between September 17th and 29th, 2024, with Beidou and Kazuha taking center stage in our captivating marketing campaign. While some people may be hesitant to join in on the fun using the official McDonald’s app, many others are eager to get involved and start earning rewards.
Two in-app promotions are planned for the marketing campaign, with users able to select specific items to earn rewards. To acquire the coveted Golden Apple Pastry recipe, three brand-new in-game desserts, and a bounty of 40 Primogems, someone may need to place an order for the delectable Apple Pie. Here is the rewritten text in a different style:
In a surprising parallel, the peculiar apple pie sold at the shop finds an unexpected equivalence with the mannerisms of Beidou and Kazuha as they stroll through the field, both clad in casual attire.
To obtain the coveted Wings of Delicacies Wind Glider and Celebration: Crispy and Candy Namecard, an individual must purchase the exclusive Deluxe McCrispy meal, which is restricted from general sale. That’s a far cry from the standard Deluxe McCrispy Combo Meal we’re all familiar with. The meal package comprises a classic hen sandwich, paired with a refreshing drink, accompanied by a serving of crispy fries, and rounded out with a slice of warm apple pie, all available within a special promotional window. If you’re considering purchasing the apple pie promotional item, note that it seems to be part of a distinct marketing campaign and does not include an additional code for the new recipe and Primogems.
A trailer for the McDonald’s event showcases Beidou and Kazuha sporting relaxed attire as they indulge in meals ordered through the app, offering a glimpse into their casual dining experience.
Given the propensity of HoYoVerse to frequently revamp or discontinue collaborations between their video games and restaurants, it’s not surprising that many of these tie-ins undergo significant changes. In a notable collaboration, they partnered with KFC. Diluc and Noelle emerged as the prominent focal points of the narrative in that instance. As a result of its limited global reach, the corporation expanded access to the rewards by employing diverse tactics, including a prominent Twitch marketing push and a special login event. A Domino’s Pizza celebration took place on one level, while a Pizza Hut gathering, featuring Ningguang and Yelan, also occurred.
Accessible on a range of platforms, including PlayStation 4, PlayStation 5, personal computers, and mobile devices. The highly anticipated game will launch on the Xbox Series X on November 20, 2024. The McDonald’s crossover promotion is expected to roll out in the United States between September 17 and September 29, 2024.
