itch.io, a renowned impartial online game storefront, has recently launched its next Creator Day for November. 29, Engadget studies. On Friday, every penny you spend on itch.io will go towards supporting the builders, thanks to the platform’s decision to waive its usual 10% commission.
This latest Creator Day perfectly coincides with itch.io’s annual Autumn Sale, taking place from November 27 to Dec. 5. The website’s extensive development team has contributed over 7,400 initiatives to the event, encompassing both digital and physical games as well as assets for creating your own.
Creator Day was founded by itch.io in 2021 as a response to the financial struggles faced by developers amidst the COVID-19 pandemic, offering a lifeline for those impacted by the crisis.
Spencer Hayes, itch.io’s director of business and content, noted in an interview with game-feeds that “We’re backed by our exceptional team every day, and we wanted to set a day where we could return the favor.” “It has been challenging for many seniors navigating the market, so we decided to lend a helping hand in any way we can.”
Itch.io’s generous income sharing model sets it apart from competitors like Steam, PlayStation Store, Microsoft Store, and Apple’s App Store – with a default take rate of just 10% compared to industry standards. But what truly distinguishes Itch.io is its commitment to supporting creators through initiatives like Creator Day and charity drives, further solidifying its reputation as a developer-friendly platform.
