Burnice, a personality from the motion recreation Zenless Zone Zero, has contaminated all my social media feeds.
On Oct. 15, developer Hoyoverse launched a brand new trailer known as “A Burnice Particular for the Brokenhearted” to tease the brand new character in Zenless Zone Zero. As a substitute of exhibiting her combating, the event group gave Burnice the complete pop-star therapy and made her the protagonist of a music video. Since its launch, the video has captured the eye of followers on-line with its mixture of absurd choreography and energetic digital beats.
The music video is unbelievable. Inside seconds of the music beginning, the bartender Burnice lands an ideal break up in a mini skirt and sings, “Mocktails, mixers, ice/The snacks are actual good/Soda, sour-mix, dry/I’m lit, you possibly can’t deny.” All through the video, she does the viral dance from “Gangnam Type,” and the digicam captures copious pictures of her bouncing chest in a tiny bandeau prime. At one other level, there’s a full dance quantity the place a number of characters dance in a triangle formation.
The video itself feels just like the fever-dream model of a spring break celebration woman. However the music is a bop, and now, Burnice has contaminated all my social media feeds. Many individuals have been sharing fan edits of the character. Others have been analyzing the references and dance kinds. Some devoted followers have already recreated parts of the video whereas cosplaying as her. You possibly can see among the examples beneath.
The Burnice video and the reactions to it are half of a bigger development the place Hoyoverse more and more makes use of music to market its mega video games. Management on the firm has persistently stated that it goals to develop a number of sorts of media, and that features music. Simply this month, the group launched three music movies tied to its video games. On Monday, builders launched an intense digital music to point out off Honkai: Star Rail’s new character Rappa, and some weeks earlier than that, followers bought to see Genshin Impression’s Xilonen rap in her teaser. Then, in fact, we had Burnice.
So what does all of it imply on the finish of the day? Music has all the time been an necessary a part of the anime and online game system — simply take a look at Vtubers! The trio of music movies appears like simply the beginning for Hoyoverse; it’s doable the corporate will launch its personal model of Ok/DA, the Ok-pop woman from League of Legends, down the road. So possibly if she’s fortunate, Burnice herself will take to heart stage some day.
