Ubisoft announced on March 20 that Prince of Persia: The Sands of Time is being pushed back for a second time, with a new release date to be revealed later. Ubisoft attributes the additional month of development time for the game to “enabling the workforce to thoroughly incorporate player feedback collected over the preceding three months, thereby creating optimal conditions for a successful launch.”
Ubisoft has revealed another delay in the release timeline, originally slated for November 2024, as part of a writer’s renewed focus on delivering high-quality gameplay and day-one experiences that exceed expectations. This strategic move aims to avoid repeating the post-launch issues that plagued the summer’s release, where developers scrambled to address and rectify concerns following the game’s launch. Ubisoft attributed lower-than-expected holiday season gross sales to the partial blame of two factors: the cancelled game and.
The shift in focus towards gameplay quality and seamless day-one performance can be seen as part of Ubisoft’s broader strategy to reshape the company and deliver top-tier player experiences, improve operational efficiency, and maximize value creation, as CEO Yves Guillemot has emphasized. In essence, as Ubisoft ponders a potential sale and contemplates becoming a private firm, the game maker aims to present itself in the most financially attractive light possible.
Notably, Guillemot announced that the company recently appointed key advisors and is proactively examining multiple strategic and financing options to fully capitalize on the untapped value of its assets. “We’re confident that multiple revenue-generating opportunities exist within Ubisoft’s portfolio of properties and franchises.”
will be launching on PlayStation 5, Windows PC, and Xbox Series X. Actually, this time most likely in March.
