Apple is introducing a groundbreaking series of immersive video experiences for Vision Pro users via its Apple Immersive Video technology, which seamlessly blends 8K 3D visuals with spatial audio to transport viewers into breathtakingly realistic environments.
Premiering on July 18th, the new series embarks on a unique odyssey, starting with a thrilling hot air balloon ride over Cappadocia, Turkey, aptly titled “Scorching Air Balloons”.
In August, imaginative professional customers will have the opportunity to view the latest installment of a nature documentary series, capturing breathtaking footage at Kenya’s renowned Sheldrick Wildlife Trust. Coming in September is a once-in-a-lifetime opportunity to experience breathtaking aerial views of stunning landscapes, kicking off in the picturesque state of Hawaii.
Apple will debut a comprehensive entertainment experience featuring The Weeknd, director Edward Berger’s inaugural scripted quick film, and exclusive sports content including unprecedented access to the 2024 NBA All-Star Weekend?
A groundbreaking new sports series, in collaboration with Red Bull, is set to debut, featuring the world’s top surfers taking on massive swells in the iconic waters of Tahiti.
Apple is partnering with Blackmagic Design to enhance the production of Apple Immersive Video by integrating innovative tools and workflows, including the URSA Cine Immersive digital camera.
All immersive movies are available to stream at no additional cost through the Apple TV app in numerous countries.
