Although AMD’s upcoming Ryzen 9000 CPUs are not set to debut until late July, one model has unexpectedly surfaced on Amazon, potentially offering a glimpse into its price point. The all-new six-core processor has been launched in Canada, priced at CAD 475.51, equivalent to approximately USD 347 after a direct currency exchange.
The Ryzen 5 7600X’s former status as top gaming CPU is largely due to its price drop, which now gives it an edge over its predecessor. Initially priced at $299, this was a significant amount to pay for a six-core processor. This AMD chip currently retails for a mere $184.99, a staggering 87.6% price increase over its original value on Amazon Canada, making it unlikely that any future discounts will come anywhere near this level of enhancement.
Tech enthusiast momomo_us discovered the listing and posted about it on X, where it remained available at the time of writing, as evidenced by the accompanying screenshot below. The itemization accurately discloses the impending Ryzen 9000 launch date, accompanied by a clickable link enabling customers to preorder the CPU.
While product prices in Canada often differ from those in the US, this discrepancy persists even when accounting for currency conversions. Two international locations have distinct sales tax rates, resulting in Canadian and UK PC enthusiasts paying a higher markup for hardware compared to their American counterparts.
While a $347 price tag for the Ryzen 5 9600X might have been unexpected, a launch price of $299 doesn’t seem entirely out of bounds, especially considering the initial pricing of its predecessor. However, that will undoubtedly raise questions about AMD’s pricing strategy. Even AMD acknowledges that its initial Zen 5 processors won’t surpass the performance of its current X3D CPUs, such as the Ryzen 7 7800X3D, in gaming benchmarks; meanwhile, you can currently snag a 12-core Ryzen 9 7900X3D for just $327.98?
Pricing the brand-new Ryzen 5 9600X at the $300 mark may prove a costly error for AMD, especially considering its competitive debut. While it’s expected to outperform the 7600X with a modest advantage, its pricing should reflect this incremental gain, rather than a significant leap. Who’s willing to shell out $300, let alone extra, for a six-core CPU in 2024 when quad-cores are the new standard and prices are plummeting? At its current Amazon Canada price of $274.99, the Ryzen 5 7600X is equivalent to a $200 premium over the cost of the Ryzen 9 9600X.
Let’s hope this minor misstep is just an anomaly, with the Ryzen 5 9600X potentially offering a significantly more aggressive value proposition upon its end-of-July launch. In the meantime, consider delving into details about AMD’s Zen 5 CPUs by reviewing our existing information on this topic to gain comprehensive insight into what we currently know about these new processors.