The Weeknd’s Apple Immersive Audio video expertise premieres on Apple TV+ Professional on Thursday, with live demos available at select Apple Stores.
The expertise premiered at WWDC 2024 as part of the array of Apple Immersive View movies debuting on Apple ProMotion.
Experience the thrill of embarking on an electrifying musical odyssey with The Weeknd, as Apple’s “music expertise” whisks you away to a hauntingly surreal cityscape.
Apple’s primary emphasis following the Imaginative and prescient Professional launch seems to be on immersive video experiences.
Following The Weeknd’s musical expertise arrives a month after the debut of Apple’s pioneering immersive video feature, Submerged, which we hailed as “an absolute must-see for film enthusiasts and aspiring directors” in our comprehensive review.
Earlier this year, Apple debuted the initial episodes of two innovative video series, Boundless and Elevated, along with a four-minute highlights reel from Super Bowl LVIII.
Apple’s immersive movie experience takes a leap forward with its latest announcement.
Apple’s latest immersive video offerings are set to include a scripted short film directed by the acclaimed filmmaker behind “All Quiet on the Western Front”.
Apple Immersive Video is exclusively accessible on Apple Vision Pro via the Apple TV app at no additional cost. As there’s no existing strategy in place to refine or perfect this product, we’ll need to adopt your phrase after acknowledging its exceptional quality, implying that if affordable, intelligent headsets become available, it could potentially rival Apple’s offerings as a headset-seller.
Don’t worry if you don’t have an imaginative and prescient professional though. For the first time, Apple announces that its Apple Stores will also feature The Weeknd’s Immersive Audio Experience, showcasing Vision Pro demos in-store. It’s anticipated that this will be available by Friday; registration is possible here, provided you’re ready.
